Our Story

Natural Sound opened its doors Friday June 1st 1979 at Westmount Mall in Waterloo. Owners Paul and Jon Connolly opened their  second store a year later in downtown Kitchener.

In 1981, Natural Sound actually opened one of the first video stores in KW, offering video machines and video tapes for rent  and 
purchase in that brand new market.

Then and now, Natural Sound has always focused on quality products that it is proud to display and offer to it’s client base  at box store 

Each store moved once to another location before, in 1994, it moved for the last time to 645 Victoria St N where it occupies  17,000 sq ft, easily the largest independent store in the area. However, it is not the size that counts, it is the service and  advice delivered from its excellent staff. Natural Sound is very proud to boast that the bulk of the staff have been with the  store for over 20 years. There is nothing like experience.

In 2007, after 28 years together, the Connolly brothers parted ways at the store level. Jon will remain in the industry  following a path of product distribution, an avenue that they have discussed for many years. Paul will continue Natural Sound  with his daughter Andrea joining him.

All the staff at Natural Sound are as eager as the day they opened the store to provide great audio and video at a price range  that suits our customers budgets. In this exciting period of many new technologies, it is more important than ever to have  good honest advice from knowledgeable staff